Promoting Your Brand in the Digital Age

 

 

Consciously or not, everyone creates a brand about his/her self and/or organization; this by way of the information we communicate in our daily physical communications with others, as well as online. Worldwide and in Jamaica, interfacing with others online and especially on social media channels is hugely popular, and this also contributes to our brand profiles. Our present normal consists of multiple daily interfacings with others via the digital world, increasingly so for the younger generation. Few persons stop to think that their digital and social media postings will remain online for years available for all - job interviewers, business colleagues, friends, you name it - to see, after the post has been thoughtfully, or hurriedly posted. 

 

Mr. Brown encouraged persons to be purposeful in managing both their

personal and organizations' brand profiles.